About Us


SwiBiRu was formed after we had a passion to bring a 'one stop shop' for all your Swimming, Cycling, Running and Triathlon apparel and accessories

  • Top quality products from leading brands
  • Constantly evolving product and service range
  • Proactive and knowledgeable approach to the industry
  • Knowledgeable and friendly customer service
  • Easy and hassle free returns - shop with confidence
  • A range of delivery options available 

Our Brand

Swimming, Cycling, Running and Triathlon 

Whether you are interested in Swimming, Cycling, Running, Triathlon (or all 4!) We hope to offer you an easy hassle free buying experience where you can purchase top selling products from our handpicked selection of leading brands. Leave the hard work for your training plans and let us make your buying experience an easy one. For all the latest news, competitions, new product launches and service offerings follow us on all our social media channels. SwiBiRu® is a registered Trademark.

Be Race Ready with SwiBiRu


With a passion for triathlon and the categories within we hope to bring a comprehensive service. We feature 'SwiBiRu Loves' products throughout our website to showcase products we love here at SwiBiRu HQ. Amongst our team we have keen triathletes who are actively competing in nationwide events and hope to offer new, unusual and exciting brands and products and constantly evolve in an ever changing environment. Even though we are an online shop, our team are always on hand to advise, answer any queries, help with orders and be of assistance whatever your query. We have installed 'Live Chat' through our website so you can be in touch with one of our team. Otherwise simply drop us an email info@swibiru.co.uk and we will get back to you. We always try to maintain stock levels but if a product you are looking for is not available you are able to be informed once the item is back in stock.